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- Born Villain, a short film directed by actor Shia LeBeouf, was a promotional "trailer" released concomitantly for the then-upcoming album. The idea for the film originated after Manson and LaBeouf struck up a friendship at a concert of The Kills. The actor, who "has always been intrigued" with the singer, then offered to direct his next music video. In order to convince him, LaBeouf gave Manson a screening of Maniac — his directorial collaboration with American rappers Kid Cudi and Cage. Impressed, Manson commissioned the aspiring director to create a "making-of" video documenting the album's recording and production.
Manson and LaBeouf produced the film throughout July of 2011. The film borrows a variety of "very intense, graphic imagery" from an number of sources including Alejandro Jodorowsky's 1973 film The Holy Mountain, The Holy Mountain, Bunuel and Dali's 1929 short film Un Chien Andalou, Shakespeare and theology. LaBeouf explained that "we tried to make Manson's 'Un Chien Andalou' macabre 'Macbeth' — that's sort of what that became." The following month, the film's website announced the project's August 28, 2011, inaugural screening at the L.A. Silent Theater. Drummer Chris Vrenna claimed that Born Villain is not a music video but "a full thing". He also mentioned that the film contain short clips of the album and its own score.
A coffe table book of photographs, titled Campaign, was also attached to the project. Released alongside the film by LaBeouf's Grassy Slope Entertainment production company through various retailers, the book contains images of Los Angeles taken by LaBeouf and his girlfriend, Karolyn Pho, during a night traversing the city with Manson. A DVD of Born Villain is also included with the book.
LaBeouf and Pho took an unconventional approach to promoting the project by vandalizing various locations in the city with handbills of the book and film's promotional posters. Simultaneously, the book was made available for pre-order and served as a "ticket" to an in-store book signing with LaBeouf and Manson as well as a private screening of the film at niche bookstore Hennessey & Ingalls' Hollywood outlet on September 1, 2011. -